Tuesday, December 23, 2025

How We Engineer Intelligence

Our methodology transforms market signals into strategic intelligence through structured frameworks, rigorous validation, and consequence-driven analysis.

The Signal Stack

Our foundational architecture structures signals into four classes, each serving a distinct analytical purpose.
Primary Signals Product releases, leadership changes, funding rounds
Latent Signals
Support structure changes, hiring patterns, capability shifts
Enabler Signals
GTM spend shifts, channel updates validating movement
Derivative Signals
Interpretable implications from combined primary and latent signals
Each intelligence product applies structured frameworks calibrated through client deployment and outcome tracking.
BoardView360 Strategic impact, cross-functional ripple effects, decision visibility
TacticTrace
Tactical segmentation, execution playbooks, adjacent moves
InsightNarrative
Signal causality, forward-looking story arcs

Interpretation Principles

Our analysts follow three interpretation guardrails ensuring intelligence quality and resistance to bias.
Precision Multi-signal validation required for all insights
Contextual Layering
Positioned within business and market logic
Bias Resistance
Inversion thinking applied to all signals
Every output follows a structured workflow engineered for quality, defensibility, and market timing.
1 Signal Identification: Wide-angle scanning using proprietary filters
2
Triangulation: Cross-source validation and market context stress-testing
3
Field Validation: Primary conversations with buyers, partners, operators
4
Intelligence Assembly: Framework-driven layering for decision impact
5
Narrative Crafting: Business consequence, stakeholder resonance, internal usability
6
Peer Review: Internal challenge rounds and role-specific vetting
7
Signal Stamping: Confidence tagging and scope verification

What We Do Not Do

Exclusion defines quality. These are intelligence methods we deliberately avoid.
No AI-generated timelines or forecasts without signal trail validation
No scraping-based speculation lacking attribution
No circular sourcing — every datapoint traces to a unique input

KGA Intelligence Glossary

Essential terminology defining how we structure, interpret, and deliver intelligence.

Signal Traceable, directional indicator of market, buyer, or competitor movement
SwitchSignal
Behavioral or strategic inflection requiring counter or realignment
BetScope
Early investments, asymmetric entries, directional bets by competitors
Signal Layering
Stacking signal types to increase depth and reduce false positives
GTM Motion
Visible market move: bundling, enablement, partner activation, pricing shift
Counter Construction
Structured approach turning competitive signal into actionable response