Short-form intelligence with high decision value. Each Brief captures a sharp signal, whether it's a pricing move, bundling shift, GTM tweak, or narrative reversal, decoded and tagged for impact. Designed for velocity, ready for internal recirculation.
Strategic responses to competitor moves and market overreach. This series dissects how to counter emerging plays with consequence, through product pivots, sales positioning, or pricing redesign. Where most firms observe rivals, we offer plays that beat them.
We call the bluff on GTM noise. From overmarketed analyst templates to performative messaging wars, this series strips away narrative theatre to surface real motion, real risks, and real asymmetries.
Micro-briefings calibrated for CXO relevance. Each Capsule condenses market shifts and competitor decisions into executive-ready context, a format built for boards, partners, and senior leadership who need to know what matters now.
